Fendr removes abusive, personal, and hateful comments on your Instagram before they go live. Your audience never sees them. You stay in control.
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Rugby has one of the strongest cultures of respect in sport. But after a difficult match, a missed tackle, a penalty that costs the game — the comments flood in. For players with a public profile, that abuse is often personal, targeted, and relentless.
It doesn't matter whether you play international rugby, Premiership, Pro14, or at club level. The moment you have a public following, you become a target. It follows you off the pitch, onto your phone, into your home.
Most rugby players have been told the same things: ignore it, report it, take a break. None of that stops it — and staying off social media isn't a solution, it's giving something up you've earned.
Rugby unions, clubs, and governing bodies take player welfare seriously — welfare officers, mental health support, duty of care policies. And still, abusive comments reach players after every match. Not for lack of care, but for lack of tools. By the time a comment is reported and reviewed it has already been live for hours, and 70% of reported hate speech stays up anyway. (Appeals Centre Europe, 2026)
Most existing tools require the athlete to hand over their Instagram login. With Fendr, that's never required. You connect your own account through Meta's verified integration. Your login stays yours. Always.
A hate comment left visible on your post doesn't just affect you. It signals to everyone who visits your profile that this space is unmoderated — and that more hate is welcome. Research into online behaviour consistently shows that visible hate shapes the environment and produces more of it, not less.
Removing abusive comments in real time doesn't just protect you from one comment. It changes what your comment section communicates to the thousands of people who see it.
Fendr removes abusive comments in real time — your followers never see them. Every comment Fendr acts on is logged in your dashboard, available to review whenever you choose.
Removed in real time, before they appear on your post, before anyone can like, reply, or amplify them.
Fendr understands your identity and background. Personal attacks and targeted hate aren't just flagged keywords — they're understood in context.
When the comments flood in after a result, Fendr is already working.
Recognises repeat abusers and catches them faster.
Everything is logged. Review it, share it with your club, or pass it to the relevant authorities if needed.
Through Meta's verified integration. Fully secure, takes minutes, and no credentials are ever shared.
Your background, your identity, what kind of abuse you face. Fendr builds around you, not a generic filter.
24/7, automatic. On match days and every other day.
“Hate doesn't have a place in rugby. It's not allowed in the stands during a match, so why would I accept it online?”
Yes. It reads the context of a comment, so personal attacks and targeted harassment are caught even when no single word is on a banned list.
Yes. Fendr works in real time, so the post-match surge is removed automatically before you open your phone.
No. You connect your own account through Meta's verified integration, and your login always stays yours.
Instagram today, with TikTok, X, and YouTube on the way.
Free for 14 days. No card required. On match days and every other day.
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