For business owners

Your reputation is your business. Fendr protects it from what gets thrown at it.

Fendr removes hate, abuse, and targeted harassment from your Instagram in real time — before your audience sees it and before it can do damage.

Sign-up takes two minutes. No card needed.

Online abuse with a commercial edge.

Business owners and entrepreneurs who maintain a public profile face abuse that isn't just personal — it's targeted at what you've built.

Competitors, disgruntled customers, or ideological opponents can use your comment section as a mechanism for reputational damage: coordinated negative campaigns, hate directed at your identity rather than your business, and abuse designed to make potential customers think twice. For business owners from marginalised communities — women, people of colour, LGBTQ+ founders, Muslim and Jewish entrepreneurs — identity-based abuse adds another layer.

For many, Instagram is a commercial channel — it drives enquiries, builds trust, and is often the first impression a new customer has of you. Hate comments in that space don't just affect you personally; they affect your business directly.

The platforms aren't catching it.

Reporting abusive content to Instagram rarely results in removal — 70% of reported hate speech stays up. (Appeals Centre Europe, 2026) And reputational attacks are often framed carefully enough to avoid triggering automated moderation even when the intent is clear.

Fendr is proactive. It removes abusive and harassing comments before they go live — before potential customers see them, before they can influence perception, before they reach you.

Removing it changes more than you think.

A hate comment left visible on your post doesn't just affect you. It signals to everyone who visits your profile that this space is unmoderated — and that more hate is welcome. Research into online behaviour consistently shows that visible hate shapes the environment and produces more of it, not less.

Removing abusive comments in real time doesn't just protect you from one comment. It changes what your comment section communicates to the thousands of people who see it.

What Fendr does

Fendr removes abusive comments in real time — your audience never sees them. Every comment Fendr acts on is logged in your dashboard, available to review whenever you choose.

Stops hate going live

Removed before it appears on your post, before anyone can like, reply, or amplify it.

Protects your commercial presence

Your Instagram is a business asset. Fendr keeps it clean.

Handles coordinated campaigns

When organised hostility targets your account, Fendr is already working.

Built around you

The abuse a Black female founder faces is different from a general reputational attack. Fendr is built around your identity and context specifically.

Full audit trail

Everything logged and reviewable — useful if a harassment campaign escalates and you need a record.

Full control, always yours

Switch Fendr on and off whenever you choose.

How it works

Up in minutes.

1

Connect your Instagram

Through Meta's verified integration. Fully secure, takes minutes, and no credentials are ever shared.

2

Tell Fendr who you are

Your content, your identity, the abuse you face. Fendr builds around you, not a generic filter.

3

Stay protected

24/7, automatic, in the background. You focus on the work.

My Instagram drives client enquiries. Having hate sitting in the comments wasn't something I could leave.
Anonymous — entrepreneur
  • During one coordinated attack on a public figure's account, Fendr removed over 3,500 abusive comments in real time — out of 6,300 total. None of them went live.
FAQ

Questions, answered.

Can Fendr catch reputational attacks framed to look legitimate?

Yes. It reads intent and context, so coordinated reputational abuse is caught even when it's carefully worded to dodge keyword filters.

Does it keep my commercial Instagram presentable to new customers?

Yes. Harmful comments are removed in real time, so the first impression a potential customer gets is your work, not the abuse.

Are comments removed before my followers see them?

Yes — Fendr works in real time, so harmful comments are removed as they arrive, before they spread or reach you.

Do I stay in control of what gets removed?

Yes. Every action Fendr takes is logged and reviewable in your dashboard, and your corrections teach it what to catch for you.

Protection from €49/month.

Free for 14 days. No card required. Protect the channel that drives your business.

14-day free trial · cancel anytime · no card to start

Online Abuse Protection for Business Owners & Entrepreneurs — Fendr