Fendr removes racist, abusive, and hateful comments from your Instagram in real time — before your audience sees them and before you have to deal with them.
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Cricket has been confronting its relationship with racism more openly in recent years. The conversation is important and overdue. But the abuse that players of colour face online hasn't waited for it.
After a poor performance, a dropped catch, a defeat in a key match — the comments flood in, and for players from ethnic minority backgrounds they're often racial. Personal. Designed to reach past the cricket and get to who you are.
It's not limited to the highest level — county cricketers, domestic players, and those building toward international level deal with it too. The size of the following differs. The experience doesn't.
By the time a comment is reported and reviewed it has already been live for hours — already seen, already liked. Reporting it to Instagram rarely works: 70% of reported hate speech stays up. (Appeals Centre Europe, 2026) Governing bodies and clubs care about player welfare, but the tools to protect players online haven't kept pace with that commitment.
Fendr is proactive. It removes hate comments before they go live — before your audience sees them, before they can spread, before you have to decide whether to report and wait or just let it go.
A hate comment left visible on your post doesn't just affect you. It signals to everyone who visits your profile that this space is unmoderated — and that more hate is welcome. Research into online behaviour consistently shows that visible hate shapes the environment and produces more of it, not less.
Removing abusive comments in real time doesn't just protect you from one comment. It changes what your comment section communicates to the thousands of people who see it.
Fendr removes abusive comments in real time — your audience never sees them. Every comment Fendr acts on is logged in your dashboard, available to review whenever you choose.
Removed before it appears on your post, before anyone can like, reply, or amplify it.
Fendr understands your identity, your background, and the specific abuse cricketers face. Not a generic filter.
When the comments flood in after a result, Fendr is already working.
Recognises repeat abusers and catches them faster.
Everything logged and reviewable — useful for sharing with your club, the ECB, or relevant authorities if needed.
Switch Fendr on and off whenever you choose.
Through Meta's verified integration. Fully secure, takes minutes, and no credentials are ever shared.
Your background, your identity, what kind of abuse you face. Fendr builds around you, not a generic filter.
24/7, automatic. On match days and every other day.
“After a bad day on the pitch, I'd know before I even opened my phone what was waiting. But the thing that really got to me was realising my family could see all of it too — they follow my Instagram. That's what made me start using Fendr.”
Yes. It reads context rather than exact words, so coded and emoji-based racism is caught where a keyword filter misses it.
Yes. Harmful comments are removed in real time, before they appear publicly — so anyone visiting your profile, including family, never sees them.
No. You connect your own account through Meta's verified integration, and your login always stays yours.
Instagram today, with TikTok, X, and YouTube on the way.
Free for 14 days. No card required. On match days and every other day.
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