Fendr removes sexist, abusive, and hateful comments on your Instagram before they go live. Your audience never sees them. You stay in control.
Sign-up takes two minutes. No card needed.
For women athletes, online hate has a different character entirely. It's not waiting for a bad result or a mistake. It's there when you win, when you're injured and not even competing, on days when you don't post anything sports-related at all.
When it comes to performance, the scrutiny is different — every decision dissected, every mistake amplified. Then come the questions about whether you belong there at all, whether your achievements are real. And then the comments about your body, your appearance, sexual harassment dressed up as commentary.
This is a different category of hate. Fendr is built to recognise it — not just as flagged keywords, but as the specific, layered abuse that women in sport face.
Welfare support in women's sport is improving. But the tools to protect women athletes online haven't kept pace. By the time a comment is reported and reviewed it has already been live for hours, and 70% of reported hate speech stays up anyway. (Appeals Centre Europe, 2026)
Most existing tools require the athlete to hand over their Instagram login. With Fendr, that's never required. You connect your own account through Meta's verified integration. Your login stays yours. Always.
A hate comment left visible on your post doesn't just affect you. It signals to everyone who visits your profile that this space is unmoderated — and that more hate is welcome. Research into online behaviour consistently shows that visible hate shapes the environment and produces more of it, not less.
Removing abusive comments in real time doesn't just protect you from one comment. It changes what your comment section communicates to the thousands of people who see it.
Fendr removes abusive comments in real time — your followers never see them. Every comment Fendr acts on is logged in your dashboard, available to review whenever you choose.
Removed in real time, before it appears on your post, before anyone can like, reply, or amplify it.
Fendr understands your identity, your sport, and the specific abuse women athletes face. Sexist comments and body shaming aren't just flagged keywords — they're understood in context.
The abuse women athletes face isn't tied to match days. Fendr runs 24/7, every day.
Recognises repeat abusers and catches them faster.
Everything is logged. Review it, share it with your club, or report to the relevant authorities if needed.
Through Meta's verified integration. Fully secure, takes minutes, and no credentials are ever shared.
Your sport, your identity, what kind of abuse you face. Fendr builds around you, not a generic filter.
24/7, automatic. Not just on match days.
“It's not about what I do on the pitch. It's about the fact that I'm there at all. Fendr means I don't have to see any of it.”
“My kids follow me on Instagram. That's what made me do something about it.”
Yes. Because it reads context and is tuned to your identity, it recognises the layered, gendered abuse women in sport face — not just explicit slurs.
Yes. Fendr runs 24/7, so the abuse that arrives when you win, when you're injured, or on any ordinary day is removed just the same.
No. You connect your own account through Meta's verified integration, and your login always stays yours.
Instagram today, with TikTok, X, and YouTube on the way.
Free for 14 days. No card required. Not just on match days — every day.
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